Universal Pictures – Snow White

snowwhite1Developed influencer marketing and social media strategy for Snow White and The Huntsman with Universal Pictures. Worked with Universal Pictures team to develop social media engagement strategy for summer blockbuster movie starring Charlize Theron and Kirsten Stewart. Designed first ever fan artwork contest that leveraged Facebook and Pinterest for content distribution. Designed and executed minority audience influencer program that targeted African American women in the US though lifestyle oriented content centered around the key movie and character themes. Leveraged lifestyle and entertainment influencers to drive online conversation (3,868,587 unique social media impressions that reached 841,717 women in the target demographic) and box office sales. The movie opened at #1 its opening weekend.mv5bmtq1nda0mtk5ov5bml5banbnxkftztcwmtm4ndmwnw-_v1_sx640_sy720_