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WWD x MAGIC FASHION TRADESHOW

CLIENT: MAGIC

PROJECT: SOCIAL MEDIA, CONTENT, PHOTOGRAPHY

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Given our success in February of 2011, we continued the digital efforts of WWDMAGIC in August. There were over 7500+Tweets show wide. This time, we combined the online and offline activities with custom technology development from Bumebox. Here were the results:

Live Campaign Covered: 08/1/2011 – 08/25/2011

  • Social media channels: Twitter, Facebook, Instagram, Bloggers
  • Twitter: 5,637 tweets with #MAGICLV in four days.
  • 1,270 tweeted pieces of content in the BumeBox app onsite, through Facebook and mobile devices.
  • 14,522,868 twitter accounts were exposed to tweets containing #MAGICLV
  • The activity on twitter was equivalent to over $290,000 paid placement on twitter  at $20/cpm
  • #MAGICLV broke into global top 10 tags twice, trending nationally twice.
  • Brand, Exhibitor, Attendee and Buyer use of Twitter and social media is up 300% over February.

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