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Fashion TrendS Illustration Project

CLIENT: MAGIC TRADE SHOW

PROJECT: SOCIAL MEDIA CONTENT – ENGAGEMENT

As part of MAGIC’s overall strategy for the women’s fashion division, we created an Infographic series on millennial consumer profiles. The content was meant for trade show attendees and retail buyers to understand the behaviors surrounding their fashion trend choices. We illustrated this project in-house, creating custom Instagram and Facebook artwork for them to leverage. We also created long form, written content that was used in email to drive top of mind campaigns; supporting registration strategies. We also created one for the footwear division

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