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Original YouTube Series


GOAL: Use YouTube as a platform to distribute exclusive Radio station interviews, singer freestyles and in-studio performances to drive YouTube viewers to tune-in to Power 106’s morning radio programming or to listen via the streaming app.

STRATEGY: Develop content suited to the YouTube audience. Wrote and scripted video formats that would gain views, as well as drive tune-in. New formats were extremely successful.

RESULTS: Drove a 57% increase in YouTube channel subscribers and 58+ million minutes of viewed video content in six months. Power 106 achieve #1 live listening morning show in the Los Angeles market, beating Ryan Seacrest at KSS FM. We successfully relaunched and positioned as an original media outlet. Increased YouTube ad revenue to $8,000 per month.

Video No.1: How Kiesza Became An EDM Star

Video No.2: How Jon “Bones” Bones On Self Belief

Video No.3: Jhene Aiko x Yesi Ortiz In-Studio Exclusive

Video No.4: Rising Hip Hop – What You Aren’t Listening To and Should

Video No. 5: New Music – What Kids Are Listening To

Video No. 6: What BIGGIE Meant To Hip Hop