Most of my readers know that I love the B2B side of the industry – especially trade shows! For years, I’ve worked on UBM Advanstar’s retail shows; recently I had the chance to join the team at Emerald Expositions. As the Business of Fashion recently reported, retail trade shows are big business (read my insights there). Like any other business or consumer category, experience and content are becoming critical tools related to driving business revenue. Just as consumer love visuals, so do business professionals. One type of visual content I love create for in-bound marketing, email and digital marketing initiatives are trend reports.
To further feed the current F/W 2015 season and kick off S/S 2016, ASD Market Week has launched the ASD Market Week 2015-2016 Lifestyle Report. The 2015-2016 Lifestyle Report is a buyer’s guide to three of the biggest trends driving spending in 2015-2016. This covers home accessories, gifts and fashion accessories. The guide is backed with tons of images, as well as guest interviews from HGTV’s David Bromstad and Oprah Winfrey interior designer & Target collaborator Nate Berkus.