My name is Macala Wright. I’m a digital marketing consultant and data analyst who’s obsessed with the exploration of digital behavior. This passion has ultimately lead me into consulting; always studying and interpreting digital information generated from people’s online activities and seeing how that behavior then manifests in the real world.
I currently operate The Wright Consulting Co., a small consultancy that specializes in marketing advisory and strategy. In 2018, we changed the focus of our business in order to serve clients in the food, farming, agriculture, livestock management and wellness industries (we also work with certain types of B2B organizations).
Our current and past clients projects have included: Instyle Magazine, Teen Vogue, American Express, The Smithsonian Channel, Showtime Networks, Universal Pictures, UBM Advanstar, Bumebox, Emerald Expositions, ALDO, Beyondsoft, American Express, Cynthia Rowley, Heart Magazines, Outdoor Retailer, International Fastener Trade Show, and the Port of Los Angeles.
My personal expertise has been featured in the Wall Street Journal, Los Angeles Times, New York Times, Ad Age, Adweek, and many other industry-specific publications. You can also read my editorial work in DWELL, Mashable, and PSFK.
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