Welcome to Maca.la, you’ll find this site is not your typical business blog, nor is it your typical lifestyle magazine. It’s a hybrid based on my professional and personal experiences that have been built over the last decade and a half. Since I started writing and working in digital mediums, blogging is how I like to share my thoughts and findings.
A Personal Bio
My name is Macala Wright. In 2007, I founded one of the first fashion business blogs focused on digital marketing (first known as FashionablyMarketing.Me and then InsideFMM). It was the exploration of digital behavior that ultimately led me into consulting; always sitting on the edges of the world business, lifestyle, and technology. I still sit there –– working, tinkering and playing –– because I’m obsessed with the data generated from people’s online behaviors and how they then manifest in the real world.
Because of this, my personal and professional life often merge because I’m not someone who has to go out and find what they love and build it, I’ve already been building for over 10 years. Being a B2B writer, I never brought my personal life online like other amazing bloggers out there; the only glimpses people have ever had into my world was via a small, authentic window lovingly posted to Instagram.
But as the years have gone by and I’ve learned many lessons (which I write about here), the personal has begun to overtake the professional. While you may read the past posts, I hope you enjoy the new direction more.
A Professional Bio
I’m a seasoned digital consultant, writer and founder of The Wright Consulting Co. a small consultancy that specializes in content development for agricultural, food, wellness and certain types of B2B companies. I have over 10 years of experience in lead generation, customer retention programs, brand management, content development, retargeting, and web analytics. I’ve niche in developing highly integrated, fully integrated content marketing programs for medium- to large-sized companies that drive the success of email, social, SEM and SEO efforts.
My client projects have included: Instyle Magazine, Teen Vogue (example), American Express, The Smithsonian Channel, Showtime Networks, Universal Pictures (example), radio station Power 106 in Los Angeles (example 1, 2) rapper will.i.am’s i.am.angel foundation, UBM Advanstar (example), Bumebox (example), Emerald Expositions (example 1, 2), ALDO (example 1, 2) and Beyondsoft. I’ve also created content programs American Express, Donna Karan/DKNY, Burberry and Cynthia Rowley, Heart Magazines, and the Port of Los Angeles.
My expertise has been featured in the Wall Street Journal, Los Angeles Times, New York Times, Ad Age, Adweek, and many other industry-specific publications such as Women’s Wear Daily and Business of Fashion. You can also read my editorial work at: NY NOW, JA New York, DWELL, Mashable, and PSFK.