Who I Am & What I Do

seattle food and health writer

Hello, I’m Macala.

I’m a woman who loves cowboy boots, bow hunting, traveling the backroads, and wide-open spaces. Growing up, my family managed a 1200-acre farm in Minnesota that was dedicated to livestock and crop production. Like many girls who grow up in small towns, my mother longed for a city life so she moved us when she had a chance. 

While cities were exciting, I found they never really suited me. My heart was always homesick for the wide-open spaces I’d been raised on. In 2015, I couldn’t deny my heart any longer; I left life in large cities and began to explore small towns in Washington. This last fall, as I was walking a trail I’d ventured down so many times with my dogs along the Tolt River in Carnation, Washington, I finally decided to scale back the company I’d built to focus on the three things I truly loved to do –– farming, food and storytelling. 

Why? Because I realized that the conversations surrounding food, farming and health weren’t getting any easier to understand.  In fact, they were getting more confusing. And now, after COVID-19, the ability to keep small businesses and local retail alive have joined the complex situation our economy is in.

The Conversations Surrounding Small Businesses, Food & Farming Are Complex

 Because many writers had never ventured outside of metropolitan areas, that writing only held a singular point of view.  I saw that many good farms, food producers, agricultural, health and wellness companies were struggling to tell their stories in order to address customer concerns in a relevant way. And I decided to help change that. 

 

If your company needs help creating more compelling narratives, crafting better stories and developing copy that resonates with your audience on a deeper, more authentic, level I can help you do that. 

washington food farming writer

What I Specialize In:

  • Visual Storytelling & Content Strategy
  • Journalism, Blogging & Writng
  • Video and Photography

 What I Create:

  • Narrative and Copy That Informs
  • Images and Articles People Share
  • Websites That Help Businesses Thrive

I’ll Lend You My Expertise In:

  • Marketing Strategy
  • Data Analysis
  • USDA Regulations
  • Food Safety + Compliance Laws
  • Animal Butchery
  • Small and Regional Business Success

    data analytics

    Let's Start a Conversation