Who I Am & What I Do
Hello, I’m Macala.
I’m a woman who loves cowboy boots, bow hunting, traveling the backroads, and wide-open spaces. Growing up, my family managed a 1200-acre farm in Minnesota that was dedicated to livestock and crop production. Like many girls who grow up in small towns, my mother longed for a city life so she moved us when she had a chance.
While cities were exciting, I found they never really suited me. My heart was always homesick for the wide-open spaces I’d been raised on. In 2015, I couldn’t deny my heart any longer; I left life in large cities and began to explore small towns in Washington. This last fall, as I was walking a trail I’d ventured down so many times with my dogs along the Tolt River in Carnation, Washington, I finally decided to scale back the company I’d built to focus on the three things I truly loved to do –– farming, food and storytelling.
Why? Because I realized that the conversations surrounding food, farming and health weren’t getting any easier to understand. In fact, they were getting more confusing. And now, after COVID-19, the ability to keep small businesses and local retail alive have joined the complex situation our economy is in.
The Conversations Surrounding Small Businesses, Food & Farming Are Complex
Because many writers had never ventured outside of metropolitan areas, that writing only held a singular point of view. I saw that many good farms, food producers, agricultural, health and wellness companies were struggling to tell their stories in order to address customer concerns in a relevant way. And I decided to help change that.
If your company needs help creating more compelling narratives, crafting better stories and developing copy that resonates with your audience on a deeper, more authentic, level I can help you do that.
What I Specialize In:
- Visual Storytelling & Content Strategy
- Journalism, Blogging & Writng
- Video and Photography
What I Create:
- Narrative and Copy That Informs
- Images and Articles People Share
- Websites That Help Businesses Thrive
I’ll Lend You My Expertise In:
- Marketing Strategy
- Data Analysis
- USDA Regulations
- Food Safety + Compliance Laws
- Animal Butchery
- Small and Regional Business Success