Food The Food Service Debrief: PSFK’s Food Service Debrief explores how the food-service industry has leveraged technology to cater to changing consumer demands, giving customers the tools to control their own experience. My series on…
Posts Published by Macala Wright
Google Analytics and Ads strategist and analyst for food, health and wellness companies. I'm a writer, photographer, beginning farmer, and woman who likes to think about things. You'll find me driving country back roads, riding horses traipsing through the woods with a bow & arrow (really!). I write what's in my head; it's an interesting mixed bag of thoughts. I like to break things down, I take them apart and I make them understandable. No matter what you've come here for, or how you got here, I hope you'll always leave wanting to put your thinking cap on.
Forget Fads & Diets, Focus On Eating Real Food
As part of my recent piece on how meal delivery companies are growing their customer subscriptions, I had the chance to interview Katie Kaswell, VP of Health + Wellness at Freshly. During our conversation, I…
10 Meal Delivery Services Who’s Food You’ll Want To Eat
The evolution of the meal kit has fully arrived in the form of meal delivery and subscription services. As working professionals, entrepreneurs and hustlers in the gig economy, more and more of us want to…
How Meal Subscription Services Develop Successful Growth Strategies
In 2012, meal delivery companies became a thing. You could get pre-portioned meal kits or prepped food sent directly to your door. Time-pressed customers who dislike cooking more than ever flocked to them in an…
Creative Ways Eat Well On A “Budget”
Twelve years ago I became very serious about my physical health. I started to exercise and eat better and lost over 100 pounds over a period of three years. I didn’t follow diet programs or…