In the past year, I’ve watched the conversations around real meat and plant-based meat alternatives become one of the most talked about food trends of the year. True to media hype and Silicon Valley chatter,…
Posts Published by Macala Wright
I'm a strategist for food, farming and wellness companies. I'm a writer, photographer, beginning farmer, and woman who likes to think about things. You'll find me driving country back roads, riding horses traipsing through the woods with a bow & arrow (really!). I write what's in my head; it's an interesting mixed bag of thoughts. I like to break things down, I take them apart and I make them understandable. No matter what you've come here for, or how you got here, I hope you'll always leave wanting to put your thinking cap on.
4 Grocery Store Trends You Should Watch In 2020
The global food & grocery market is set to hit $12.2 trillion by 2020; the current U.S. grocery market is worth $655 billion. According to McKinsey, even though U.S. grocers have seen a steady 4.5%…
Stop Demonizing Dairy, Farming & Beef
Cyberbullying has now moved into agriculture. Modern Farmer recently reported that the latest victims of cyberbullying are farmers. Vegans and animal activists have been using social media to threaten farmers and their families in what…
Humanely Raised, Humanely Slaughtered?
Updated 9/1/2019, Originally Writtten 1/15/2019 The conversations surrounding the topic of health, wellness, and what constitutes healthy eating is way past critical mass; what we eat, how we eat and what not to eat has…
Q3: Google Ads & Algorithm Changes You Should Note
Hey Google: What Did You Change This Time? Google rolled out lots of SEO and SEM updates this year, while we always expect two major algorithm updates annually, I’ve seen some minor things here that…