by Macala Wright | Aug 11, 2020 | Behavior & Culture
It’s 2020, and we, as women, we’re taking our health into our own hands. We’re trying to make more informed decisions; we’re ditching healthcare for self-care, we’re trading in prescription drugs for CBD. When it comes to our food we’re eating better, for the most...
by Macala Wright | Aug 8, 2020 | Behavior & Culture
Did you know that every superhero has an origin story? You know, the story of who they are, where they began, and how they became who they are. As I started writing Love Food, Love Yourself, one of my editors told said to me: This book is going to totally suck unless...
by Macala Wright | Jan 21, 2017 | Behavior & Culture
An interview with Patrón’s CMO on how they leveraged their little-known production and sustainability processes to challenge consumers to revisit the brand and build new market share with foodies Being a connoisseur of wine is nothing new. Beer began to beat its frat...
by Macala Wright | Dec 12, 2016 | Behavior & Culture
Celeste Headlee is a media industry veteran who’s TEDTalk on communication became one of the most viewed videos this year due to its raw truth about how we have almost lost the ability to effectively talk to one another today. During her TEDxSeattle talk this...
by Macala Wright | Dec 2, 2016 | Behavior & Culture
Consumer behavior is a key component of interior design and decor retail success; discover the four things you need to know in order to effectively use behavior to drive sales. Customer experience considerations have become a huge topic in the design industry in the...
by Macala Wright | Dec 31, 2015 | Behavior & Culture
For the past year, adult coloring books have been a big thing. Topping Amazon’s best seller lists, coloring books can be found in stores and online. Due to their popularity, we have seen an influx of those touting that color therapy helps individuals de-stress and...
