by Macala Wright | Oct 19, 2020 | Agriculture & Farming, Marketing
One of my most favorite people in agriculture is Dillon Honcoop. Dillon is the marketing lead for Save Family Farming in Washington, as well as the creator of the Real Food, Real People Podcast, a series dedicated to telling the stories of food producers in our state.... 
by Macala Wright | May 4, 2020 | Marketing
Facebook, Instagram, and Pinterest are the three best social media channels for food businesses, farms, chefs, homesteaders, and influencers to sell products, engage with customers, and fuel your business success. Operate or work a medium-to-large sized company? This... 
by Macala Wright | Apr 25, 2020 | Marketing
Whether you’re a farm, a non-profit organization, a small town retailer, or an independent food business, the number one way your business can survive right now is to launch a website with some level of e-commerce capability. While I am a diehard fan of creating... 
by Macala Wright | Apr 20, 2020 | Marketing
Unless you own a farm stand, bike shop or coffee shop in Washington, your store is closed. You’ve probably lost 80-90% of your regular sales because of it. If you’re like most small to medium-sized businesses, you may only have about a month’s worth of operating... 
by Macala Wright | Aug 28, 2019 | Marketing
Hey Google: What Did You Change This Time? Google rolled out lots of SEO and SEM updates this year, while we always expect two major algorithm updates annually, I’ve seen some minor things here that have affected the performance of content, web traffic and ad... 
by Macala Wright | Nov 5, 2018 | Horses, Marketing
In the past few years, I’ve developed relationships with a lot of people who run horse boarding businesses. I’ve come to learn that running a horse boarding business is no small task, no matter the size of your business. For most of them, marketing their... 
