by Macala Wright | Jul 6, 2021 | Marketing
Consumers spent $861.12 billion online with U.S. merchants in 2020, up 44.0% compared to 2019. According to Digital Commerce 360, e-commerce hasn’t seen this level of growth since 1999. While many companies pulled digital ad budgets at the beginning of...
by Macala Wright | Jul 6, 2021 | Marketing
Want to increase your meat sales to people in your community, or do you want to skyrocket your online, direct-to-consumer meat sales? You’ll need Google Ads to do it because Facebook won’t let you. Here’s what you need to consider about running online ad campaigns to...
by Macala Wright | Oct 19, 2020 | Agriculture & Farming, Marketing
One of my most favorite people in agriculture is Dillon Honcoop. Dillon is the marketing lead for Save Family Farming in Washington, as well as the creator of the Real Food, Real People Podcast, a series dedicated to telling the stories of food producers in our state....
by Macala Wright | May 4, 2020 | Marketing
Facebook, Instagram, and Pinterest are the three best social media channels for food businesses, farms, chefs, homesteaders, and influencers to sell products, engage with customers, and fuel your business success. Operate or work a medium-to-large sized company? This...
by Macala Wright | Apr 25, 2020 | Marketing
Whether you’re a farm, a non-profit organization, a small town retailer, or an independent food business, the number one way your business can survive right now is to launch a website with some level of e-commerce capability. While I am a diehard fan of creating...
by Macala Wright | Apr 20, 2020 | Marketing
Unless you own a farm stand, bike shop or coffee shop in Washington, your store is closed. You’ve probably lost 80-90% of your regular sales because of it. If you’re like most small to medium-sized businesses, you may only have about a month’s worth of operating...
