How To Market Your Horse Business Online

How To Market Your Horse Business Online

In the past few years, I’ve developed relationships with a lot of people who run horse boarding businesses. I’ve come to learn that running a horse boarding business is no small task, no matter the size of your business. For most of them, marketing their...
How To Get On Oprah’s Favorite Things List

How To Get On Oprah’s Favorite Things List

Check out my video interview with Adam Glassman, Creative Director of O, The Oprah Magazine on how to make Oprah’s Favorite Things List. When my work gets creative, passion takes over. During NY NOW this year, I got to spend time with Adam Glassman, the Creative...

Understanding Business Intelligence and Big Data

This year, I hand the pleasure of working in a residency/in-house consulting role for Beyondsoft. One of the many projects I worked on included an inbound marketing program designed to help senior level executives in six industries understand the use data, analytics...
Big Marketing is Eating Big Data

Big Marketing is Eating Big Data

Noise to Signal: how to develop business intelligence in social data and how to find the consumer voice It’s easy for research and marketing executives to get excited about social media.  There is an overwhelming abundance of human conversation available online;...