by Macala Wright | Apr 29, 2020 | Retail
The effects of the coronavirus send continual ripples through our world. In cities big and small, those who work in food, farming and retail have become the most affected. For the past two months, I’ve been writing articles for small business and retail store...
by Macala Wright | Oct 13, 2017 | Retail
As I’ve gotten older, I’ve started to shop for longevity. I want furniture, clothing and home accessories that are going to start the test of time. Shopping at the GAP and IKEA were great in my early-20s, digging through T.J. Maxx’s designer rack in Los Angeles was...
by Macala Wright | May 13, 2017 | Retail
How to use the internet, online websites and social media to find & forecast fashion, accessories and home trends. How many collections does your company or brand create, refresh or launch each year? For most designers and brands, there’s an art and science to...
by Macala Wright | Mar 24, 2016 | Retail
Apothecary has made a comeback in recent years as the old practice was revived by modern makers in order to support the combination of fragrances and scents in a wide array of products we use at home. As apothecary rose, aromachology began to take a back seat in the...
by Macala Wright | Dec 25, 2015 | Behavior & Culture, Retail
Information on how to market to Millennials can be found everywhere, but what about Baby Boomers? The Baby Boomer generation – people born between 1946 and 1964 – had been the focus of major sales strategies for decades, but as technology advanced, that focus has...
by Macala Wright | Nov 25, 2015 | Retail
Working on trade shows has been a staple in my content marketing career since 2011. Here’s a great piece I made for ASD Market Week as part of our lead generation efforts on private label and retail. This piece was quite the work of love as this topic is one of...
