How to use the internet, online websites and social media to find & forecast fashion, accessories and home trends.
Browsing Category Retail
What Happens When Apothecary and Aromachology Are Artfully Combined?
Apothecary has made a comeback in recent years as the old practice was revived by modern makers in order to support the combination of fragrances and scents in a wide array of products we use…
Four Ways to Market to Baby Boomers in 2016
Information on how to market to Millennials can be found everywhere, but what about Baby Boomers? The Baby Boomer generation – people born between 1946 and 1964 – had been the focus of major sales…
The Secrets to Success with Private Label Retail
Working on trade shows has been a staple in my content marketing career since 2011. Here’s a great piece I made for ASD Market Week as part of our lead generation efforts on private label…
How To Create Amazing Retail Store Events
“If you build it, they will come.” This may have been the mantra of retailers before technology took shoppers online. In the age of Facebook, Pinterest, Instagram, Twitter and an on-demand economy, retailers are looking…