The Other Bag By ALDO




Created influencer and content marketing program that targeted 25 to 45 year old women in the US for client ALDO. The goal was to build awareness brand awareness, affinity, acquire new followers on Twitter and Facebook as well drive commercial product sales. Online PR included Mashable, The Next Web, Refinery29, Mercedes Benz and other fashion industry focused blogs. The campaign was successful; the bag became a best selling item online with over 50% sell through in stores.