Are Facebook and Google Ads Worth It?

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Are Facebook and Google Ads Worth It?

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In the last four years, I’ve spent over $1 million dollars in social and digital ads. It’s become a big thing for me. I firmly believe that the strategic spending of your digital dollars can drive big results in short periods of time. Google and Facebook are two of the largest advertising platforms for online consumer (B2C) and business (B2B) marketing. In the B2B realm, these two platforms serve very different purposes and provide very different results in most companies’ online marketing programs. This book discusses those differences and how to decide if your company’s B2B ad strategy is working or not! If you can understand the Facebook and Google Ads algorithms, you can create better marketing programs and paid advertising campaigns.

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In the last four years, I’ve spent over $1 million dollars in social and digital ads. It’s become a big thing for me. I firmly believe that the strategic spending of your digital dollars can drive big results in short periods of time. Google and Facebook are two of the largest advertising platforms for online consumer (B2C) and business (B2B) marketing. In the B2B realm, these two platforms serve very different purposes and provide very different results in most companies’ online marketing programs. This book discusses those differences and how to decide if your company’s B2B ad strategy is working or not!