pricing and Services
Analytics IntensiveUnderstand Your Business
- Set-Up Google Analytics, Tag Manager, Search Console & Google My Business
- Create Events and Goals
- Connect Up to 5 Other Platforms
- Beautiful, Branded Dashboards
- A Dedicated Team With 48 Hour Turn Around
- 2 Weeks of Email Support
Analyst/Stategist For A DayI'm Yours For 8 Hours
- 8 Hours to Use As You Want
- Marketing, Sales or General Business Needs
- 2 Hours of Phone Calls
- 1 Week of Email Support
- Longer Term Engagements & Projects (2-3 months)
- Website, Content, Analytics Strategy
- Consumer Research
- 3 Projects Per Year
Frequently Asked Questions
WHAT PLATFORMS OR SOFTWARES DO YOU WORK ON?
Google Data Studio can be used on over 800 data sets and has over 390 connectors. I’ve found that unless the software or CMS you’re working with is extremely customized and/or outdated, there are ways to connect and visualize any dataset you’re working with. That being said, I prefer to work with a modern CMS like WordPress or e-commerce platforms like Shopify.
ARE THERE ANY PLATFORMS YOU DON’T WORK WITH?
I don’t work with Wix, Weebly, GoDaddy-powered, or Squarespace websites. I do not work with legacy softwares that requires time intensive development or implementation processes.
CAN YOU REALLY DEVELOP ANALYTICS IN TWO DAYS?
Yes I can. As long as you provide all logins, documentation, and other materials I request. My team and I can build our audience insights, web performance or e-commerce dashboards in two days.
WHAT DO I GET WITH YOUR ANALYST/STRATEGIST FOR A DAY?
If you have data, sometimes you need a second set of eyes. Or you may want a sounding board to bounce ideas off of. You get a full day of my time to review documents, talk strategy, and help map out new programs. No retainers or big financial commitments.
WHAT SOCIAL MEDIA PLATFORMS ARE COMPATIBLE WITH GOOGLE DATA STUDIO?
Most social media platforms are compatible with Google Data Studio. If you want to build visual dashboards to better understand your social audiences’ demographics, interests and how their behavior works, Twitter
Facebook, Instagram, YouTube, TikTok, Linkedin and Pinterest can be utilized.
WHAT TYPES OF DATA CAN I HAVE YOU VISUALIZE IN GOOGLE DATA STUDIO?
I specialize in building three types of dashboards – audience insights, website performance, and e-commerce performance. These are the three that generally help clients the most. I can create more specialized dashboards for initiatives such as HR/Operations, Advertising & SEM performance, or even Livestock Management Practices (send me an email about these).
WHAT MAKES YOU DIFFERENT?
What makes me different from just about every company that specializes in agriculture or food website design, development or marketing is my deep understanding of analytics, systems, and behavior. Pretty graphics are nice, beautifully branded produce are delightful, but at the end of the day, you are looking for action. I specialize showing you where you’re at, who you audience are, and how to connect with them in order to make the connection (and most often sale) you want to achieve.
Macala made sense of our data and budget in 2 days! She helped us connect the missing pieces and saved us $75,000!
Bhanu Desi, Founder, Guju Kitchen
We would be lost without Macala! She is so knowledgeable and so efficient. She also is so adept at gracefully meeting us where we are at in terms of our own capacity and learning curve. Her knowledge about data combined with her passion for responsible food production make her the perfect match for us. As a nonprofit organization who is passionate about the latter but completely clueless about the former, we feel so very lucky to be able to work with her.
Camas Davis x Adam Danforth, The Good Meat Project
With so much consumer confusion in the market, Macala is helping us use analytics to cut through to what our audience actually cares about and wants to learn more about.
Alexandra Lunt, Armonia LLC