Understanding Business Intelligence and Big Data

This year, I hand the pleasure of working in a residency/in-house consulting role for Beyondsoft. One of the many projects I worked on included an inbound marketing program designed to help senior level executives in six industries understand the use data, analytics...
Big Marketing is Eating Big Data

Big Marketing is Eating Big Data

Noise to Signal: how to develop business intelligence in social data and how to find the consumer voice It’s easy for research and marketing executives to get excited about social media.  There is an overwhelming abundance of human conversation available online;...