by Macala Wright | Aug 1, 2019 | Food
As part of my recent piece on how meal delivery companies are growing their customer subscriptions, I had the chance to interview Katie Kaswell, VP of Health + Wellness at Freshly. During our conversation, I realized that Katie and I shared many of the same food...
by Macala Wright | Jul 23, 2019 | Food
The evolution of the meal kit has fully arrived in the form of meal delivery and subscription services. As working professionals, entrepreneurs and hustlers in the gig economy, more and more of us want to eat right, but we don’t want to cook (not even if it comes...
by Macala Wright | Jul 23, 2019 | Food
In 2012, meal delivery companies became a thing. You could get pre-portioned meal kits or prepped food sent directly to your door. Time-pressed customers who dislike cooking more than ever flocked to them in an effort to find easier ways to obtain high-quality food....
by Macala Wright | Nov 3, 2017 | Marketing
A three-part series on what’s happening with digital ad spends and online advertising strategies in 2018; what you should understand, what you should challenge and what you should do in order to make digital dollars effective. This summer P&G cut $100 million out...
by Macala Wright | Dec 2, 2016 | Behavior & Culture
Consumer behavior is a key component of interior design and decor retail success; discover the four things you need to know in order to effectively use behavior to drive sales. Customer experience considerations have become a huge topic in the design industry in the...
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