by Macala Wright | Jul 15, 2020 | Food
In 2019, the evolution of the meal kit had fully arrived in the form of meal delivery and subscription services. Due to COVID-19, this once struggling food delivery model has become profitable, and revenue is up as much as 300%. For those of you who are now,...
by Macala Wright | Aug 1, 2019 | Food
As part of my recent piece on how meal delivery companies are growing their customer subscriptions, I had the chance to interview Katie Kaswell, VP of Health + Wellness at Freshly. During our conversation, I realized that Katie and I shared many of the same food...
by Macala Wright | Jul 23, 2019 | Food
In 2012, meal delivery companies became a thing. You could get pre-portioned meal kits or prepped food sent directly to your door. Time-pressed customers who dislike cooking more than ever flocked to them in an effort to find easier ways to obtain high-quality food....
by Macala Wright | Dec 2, 2016 | Behavior & Culture
Consumer behavior is a key component of interior design and decor retail success; discover the four things you need to know in order to effectively use behavior to drive sales. Customer experience considerations have become a huge topic in the design industry in the...
by Macala Wright | Feb 5, 2016 | Food
Sustainable food shop sweetgreen leveraged customer behavior to design data-driven retail stores sand mobile apps This month, sweetgreen, the destination for simple, seasonal, healthy food launched their new mobile app for iOS. The new app brings together online...
