Big Marketing is Eating Big Data

Big Marketing is Eating Big Data

Noise to Signal: how to develop business intelligence in social data and how to find the consumer voice It’s easy for research and marketing executives to get excited about social media.  There is an overwhelming abundance of human conversation available online;...
What Happens When You Use Data To Help Small Farmers

What Happens When You Use Data To Help Small Farmers

From Los Angeles to New York, Portland to Seattle, the growth of the local food movement has reached critical mass. As much as the farm-to-table trend has driven the rise in popularity of farmers’ markets and local fare, you may be surprised to learn that it has not...