by Macala Wright | May 4, 2020 | Marketing
Facebook, Instagram, and Pinterest are the three best social media channels for food businesses, farms, chefs, homesteaders, and influencers to sell products, engage with customers, and fuel your business success. Operate or work a medium-to-large sized company? This...
by Macala Wright | Aug 28, 2019 | Marketing
Hey Google: What Did You Change This Time? Google rolled out lots of SEO and SEM updates this year, while we always expect two major algorithm updates annually, I’ve seen some minor things here that have affected the performance of content, web traffic and ad...
by Macala Wright | Jul 23, 2019 | Food
In 2012, meal delivery companies became a thing. You could get pre-portioned meal kits or prepped food sent directly to your door. Time-pressed customers who dislike cooking more than ever flocked to them in an effort to find easier ways to obtain high-quality food....
by Macala Wright | Nov 5, 2018 | Horses, Marketing
In the past few years, I’ve developed relationships with a lot of people who run horse boarding businesses. I’ve come to learn that running a horse boarding business is no small task, no matter the size of your business. For most of them, marketing their...
by Macala Wright | Nov 3, 2017 | Marketing
A three-part series on what’s happening with digital ad spends and online advertising strategies in 2018; what you should understand, what you should challenge and what you should do in order to make digital dollars effective. This summer P&G cut $100 million out...
