by Macala Wright | Jan 21, 2017 | Behavior & Culture
An interview with Patrón’s CMO on how they leveraged their little-known production and sustainability processes to challenge consumers to revisit the brand and build new market share with foodies Being a connoisseur of wine is nothing new. Beer began to beat its frat...
by Macala Wright | Jan 5, 2017 | Marketing
Noise to Signal: how to develop business intelligence in social data and how to find the consumer voice It’s easy for research and marketing executives to get excited about social media. There is an overwhelming abundance of human conversation available online;...
by Macala Wright | Jan 16, 2016 | Food
A Look At The Shift In U.S. Consumer Shopping Grocery Habits Are Changed In 2008 – 2016 In 2015, U.S grocery shoppers have one goal – to make their money go farther while. In order to accomplish that, they shopped at traditional grocery chain stores, but they also...
