by Macala Wright | Oct 1, 2017 | Marketing
Check out my video interview with Adam Glassman, Creative Director of O, The Oprah Magazine on how to make Oprah’s Favorite Things List. When my work gets creative, passion takes over. During NY NOW this year, I got to spend time with Adam Glassman, the Creative... 
by Macala Wright | Aug 11, 2017 | Marketing
In the past year, I’ve been a part of many conversations in regards to our rapidly evolving digital marketing ecosphere. The conversations have ranged from simple, yet heated conversations about the best formats for Instagram, to how to implement advanced conversion... 
by Macala Wright | Mar 25, 2017 | Marketing
Plan, develop and script like an expert, this step-by-step outline shows you how to develop videos in no time. Welcome to part two of my video series. In part one, we discussed why video is becoming more important in retail. In this piece, I will... 
by Macala Wright | Mar 8, 2017 | Marketing
Instagram: Simple, fast and fun. Here’s how to make videos for Instagram using its features and some amazing free or low-cost mobile apps In the first two parts of our video series, we wrote about how to make video part of your marketing strategy, and then we talked... 
by Macala Wright | Feb 20, 2017 | Marketing
In 2015, I created The Ultimate Guide to Pinterest and Instagram Advertising for NY NOW, a simple white paper designed to help upscale interiors, gift and home decor brand navigate the world of paid social advertising. Since that guide’s original launch, Instagram has... 
