Welcome to MACA.LA

From farming to food, wellness to wisdom, strategy to analytics, see what you'll find on the blog!

I’m a woman who loves cowboy boots, horses, backroads, and open spaces. Growing up, my family managed 1200 acres in the midwest dedicated to livestock and crop production. After 15 years in entertainment and corporate marketing, I decided to take my expertise and dedicate it to the industries – food, agriculture and wellness – I actually love. 

Leveraging my love of data and deep knowledge of marketing, I now work with the health, wellness and food industries to create extremely effective marketing, data and content programs.

The conversations around sustainability, agriculture, health and what it takes to actually produce food are growing; let’s be an active, factual and understandable resource for information by creating transparent, authentic marketing programs that showcase the best of our industry.

- As Seen On -

Proud to Work With

Heartfelt words from my clients.

When working with me, you can expect deep research, honest answers, the creation of easy to understand  roadmaps to show you how I arrived at my conclusions and recommendations. At end of our analysis I’m pretty sure you’ll be thinking, “Those are our options? Wow – can we implement all of them?”

Karla Villalobos,
Sr. Digital Marketing Manager, Metagenics

“Thank you for helping our team learn to develop great strategies and implement our strategies in-house!”

Linh Vu,
Director of Marketing, California Association of Realtors

“Macala, you understand theory behind strategy. You always see the larger picture of what the brand needs. You give us honest answers based on the information available and we thank you for it!”

Camille Candella,
VP of Marketing, Emerald Expositions

“Your brain is wired in numbers and codes. You understand the importance of data and how to analyze it for future use. You’re in the minority group when it comes to this.”

Latest from the Blog

August 2019: What To Read In Food, Ag & Data

August 2019: What To Read In Food, Ag & Data

Food The Food Service Debrief: PSFK’s Food Service Debrief explores how the food-service industry has leveraged technology to cater to…
Forget Fads & Diets, Focus On Eating Real Food

Forget Fads & Diets, Focus On Eating Real Food

As part of my recent piece on how meal delivery companies are growing their customer subscriptions, I had the chance…
10 Meal Delivery Services Who's Food You'll Want To Eat

10 Meal Delivery Services Who's Food You'll Want To Eat

The evolution of the meal kit has fully arrived in the form of meal delivery and subscription services. As working…

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My Quarterly Newsletter

From the latest in marketing to what’s happening in wellness, my quarterly newsletter is designed for business executives and company owners to stay up date on the latest research, trends and data that effects the daily decisions they make.