It’s time to change how we speak and think about food, farming, agriculture, and health.

Meet Macala Wright

I help food, farming, agriculture, tech, and health companies create effective strategies, develop amazing content, and use data & analytics to make better business decisions.

Content Strategy

Your story, your truth, your why. Let’s create a narrative to share that story with others.

SEO & Web Analytics

Websites, data, and analytics that build your brand and achieve your business goals.

Content Development

Create emotional connections with your customers and turn them into loyal supporters.

Expertise Featured In


When working with me, you can expect deep research, honest answers, clear communication, and projects delivered on time.

Karla Villalobos,
Sr. Digital Marketing Manager, Metagenics

“Thank you for helping our team learn to develop great strategies and implement our strategies in-house!”

Linh Vu,
Director of Marketing, California Association of Realtors

“Macala, you understand theory behind strategy. You always see the larger picture of what the brand needs. You give us honest answers based on the information available and we thank you for it!”

Camille Candella,
VP of Marketing, Emerald Expositions

“Your brain is wired in numbers and codes. You understand the importance of data and how to analyze it for future use. You’re in the minority group when it comes to this.”

My Latest Articles

Humanely Raised, Humanely Slaughtered?

Humanely Raised, Humanely Slaughtered?

Understand how the meat you eat is harvested. The slaughter process is more humane than most people think, but it is still disturbing for most. Many people wonder, "Can it be more humane than it currently is?" Well, many countries are working on that. Read the article...

How To Butcher, Cut, and Cook Pork, Goat and Lamb

How To Butcher, Cut, and Cook Pork, Goat and Lamb

In the last three years, I’ve learned a lot about food, farming and agriculture. It’s only recently that I’ve begun to write about it. While most people would have documented the process end-to-end, learning about food production and the sciences related to it was...

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