Data Allows Women to BECOME CHANGE AGENTS
Hello! I’M Macala
I help women-led companies become more profitable by helping them understand their customer data and website analytics.
Data enables women to take part in conversations that matter, positively influence behavior, and provides key information they need in order to make an impact.
What if you knew exactly where you should invest your time, energy and money in order to grow?
Expertise Featured In
HEARTFELT WORDS FROM MY CLIENTS.
When working with me, you can expect deep research, honest answers, clear communication, and projects delivered on time.
Karla Villalobos,
Sr. Digital Marketing Manager, Metagenics
“Thank you for helping our team learn to develop great strategies and implement our strategies in-house!”
Linh Vu,
Director of Marketing, California Association of Realtors
“Macala, you understand theory behind strategy. You always see the larger picture of what the brand needs. You give us honest answers based on the information available and we thank you for it!”
Camille Candella,
VP of Marketing, Emerald Expositions
“Your brain is wired in numbers and codes. You understand the importance of data and how to analyze it for future use. You’re in the minority group when it comes to this.”
DO YOU NEED BETTER DATA?
Data enables women to take part in conversations that matter, positively influence behavior, and provides key information they need in order to make an impact. What if you knew exactly where you should invest your time, energy and money in order to grow?
If you work with me, I can tell you that. Send me a consulting or a general inquiry.
My Latest Articles
What You Need to Consider When Building Your Google Ads Strategy
Consumers spent $861.12 billion online with U.S. merchants in 2020, up 44.0% compared to 2019. According to Digital Commerce 360, e-commerce hasn't seen this level of growth since 1999. While many companies pulled digital ad budgets at the beginning of pandemic,...
Use Google Ads to Increase Your Local, Online, and Direct-to-Consumer Meat Sales
Want to increase your meat sales to people in your community, or do you want to skyrocket your online, direct-to-consumer meat sales? You’ll need Google Ads to do it because Facebook won’t let you. Here’s what you need to consider about running online ad campaigns to...
The Influence of Instagram Farmers & Gardeners
Interest in farming, survival, outdoor sports and gardening were on the rise before the pandemic hit. Overnight, becoming more self reliant and living in rural areas became some of the fastest growing trends across the country. So we decided to take a look at what the...