you need better data 

It’s time to change how we think and speak about food, agriculture, and our health – AND we need better data to do it.

Meet Macala Wright

I help food, agriculture, and health companies build strategies based data and analytics.

What if your company knew exactly how the time, energy and money you invest in your business contributed to your growth?

If you work with me, I can tell you that.


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When working with me, you can expect deep research, honest answers, clear communication, and projects delivered on time.

Karla Villalobos,
Sr. Digital Marketing Manager, Metagenics

“Thank you for helping our team learn to develop great strategies and implement our strategies in-house!”

Linh Vu,
Director of Marketing, California Association of Realtors

“Macala, you understand theory behind strategy. You always see the larger picture of what the brand needs. You give us honest answers based on the information available and we thank you for it!”

Camille Candella,
VP of Marketing, Emerald Expositions

“Your brain is wired in numbers and codes. You understand the importance of data and how to analyze it for future use. You’re in the minority group when it comes to this.”

Whether You Need Analyst or Freelance CDO, I Can Help.

Do you need better data, analytics and insights? Or do you need someone who can act as a freelance Chief Digital/Analystics/Marketing Officer? I can help. I offer one-day intensives for my clients to help them make sense of their data and marketing. Send me a consulting or a general inquiry. 

Consulting InquiriesGeneral Inquiries

My Latest Articles

Four Misconceptions You May Have About Meat

Four Misconceptions You May Have About Meat

Hollywood, health influencers, and the media are extremely influential in swaying how consumers think about meat. Often, they promote exclusively vegan diets, purchasing plant-based protein, or purchasing pricey “clean” meat in order to raise animal welfare standards...

A Simple Way Eat Healthy On A Budget

A Simple Way Eat Healthy On A Budget

Twelve years ago I became very serious about my physical health. I started to exercise and eat better and lost over 100 pounds over a period of three years. I didn’t follow diet programs or plans, I researched food and simply began to move my body. I changed some very...

Join Me On LinkedIn

Join Me On LinkedIn

Hello Everyone! There are some amazing things happening with the firm and work I'm doing in Agriculture. For the time being, I'll be moving my writing to articles on LinkedIn. Please follow me and/or connect over there to stay in the loop. You can also follow what's...