Better data. Better stories.
It’s time to change how we think and speak about food, farming and agriculture – we need better data to do it.
Meet Macala Wright
I help food, agriculture, and farming companies build strategies based data and analytics.
What if your company knew exactly how the time, energy and money you invest in your business contributed to your growth?
If you work with me, I can tell you that.
Expertise Featured In
HEARTFELT WORDS FROM MY CLIENTS.
When working with me, you can expect deep research, honest answers, clear communication, and projects delivered on time.
Sr. Digital Marketing Manager, Metagenics
“Thank you for helping our team learn to develop great strategies and implement our strategies in-house!”
Director of Marketing, California Association of Realtors
“Macala, you understand theory behind strategy. You always see the larger picture of what the brand needs. You give us honest answers based on the information available and we thank you for it!”
VP of Marketing, Emerald Expositions
“Your brain is wired in numbers and codes. You understand the importance of data and how to analyze it for future use. You’re in the minority group when it comes to this.”
My Latest Articles
Hollywood, health influencers, and the media are extremely influential in swaying how consumers think about meat. Often, they promote exclusively vegan diets, purchasing plant-based protein, or purchasing pricey “clean” meat in order to raise animal welfare standards...
Twelve years ago I became very serious about my physical health. I started to exercise and eat better and lost over 100 pounds over a period of three years. I didn’t follow diet programs or plans, I researched food and simply began to move my body. I changed some very...
Hello Everyone! There are some amazing things happening with the firm and work I'm doing in Agriculture. For the time being, I'll be moving my writing to articles on LinkedIn. Please follow me and/or connect over there to stay in the loop. You can also follow what's...