Welcome to My Canvas and Community
I'm Macala Rose, I can predict the future – what's your super power? I'm a freelance strategist working at the intersection of behavior, AI, and data. I created this space, built on Ghost, to serve as a canvas for deep learning for women who choose to embrace technology, but not let it hijack their cognitive function or critical thinking skills. I write here to help teach you, and to give you tools. But I'm also building a community. Membership is free (all it costs is your email address), for those of you that are financially able to support, there's a reward for patronage.
How To Use Claude: Setting Up Projects
In the first post in this series, you learned what Claude is, where it lives, and which model to reach for. It was a simple post, but every foundation needs a blueprint, a map of sorts. But here's the thing about maps — handing someone a map to Wonderland doesn't mean they won't walk straight into the wrong door the moment they arrive. And when it comes to creating content with Claude, most content marketers do exactly that. They've got the tool, they open it up, and they start prompting into
How to Use Claude for Content Marketing
A bad bitch's guide to what Claude is, how its models and features work, and why understanding the tool comes before your team writes a single prompt I've been working with digital for over a decade, strategy, data, analytics, you name it, I've mastered it. Four years ago, when AI tools became a tool marketers could use to make their work more efficient, I tested the shit out AI tools and platforms in order to see what worked best. Now, in the last 24 months, I've watched the internet transfor
How To Use Claude: Setting Up Projects
In the first post in this series, you learned what Claude is, where it lives, and which model to reach for. It was a simple post, but every foundation needs a blueprint, a map of sorts. But here's the thing about maps — handing someone a map to Wonderland doesn't mean they won't walk straight into the wrong door the moment they arrive. And when it comes to creating content with Claude, most content marketers do exactly that. They've got the tool, they open it up, and they start prompting into
How to Use Claude for Content Marketing
A bad bitch's guide to what Claude is, how its models and features work, and why understanding the tool comes before your team writes a single prompt I've been working with digital for over a decade, strategy, data, analytics, you name it, I've mastered it. Four years ago, when AI tools became a tool marketers could use to make their work more efficient, I tested the shit out AI tools and platforms in order to see what worked best. Now, in the last 24 months, I've watched the internet transfor
What Happens When AI Turns Dark
What does it mean that an AI system optimized for user wellbeing can produce harm precisely by working as designed — and what does the field of AI safety actually need to learn from clinical practice to fix this? Last week I attended the Women in Data Science Puget Sound conference. WIDS Seattle, tied to Diversity in Data Science, exists to push the field toward 30% representation by women, or those who identify as women, by 2030. I chose to participate in the workshop When AI "Works" but Stil
The Thin Line Between Using AI and Being Used By It
What happens to your capacity for thought when everyone writes with the same machine. This post may feel random for my developing body of work, but I guarantee you it's not. AI is everywhere, some of us it, some of don't. Some of us don't know where to begin. But as a leader, it's developing in our orbit when it comes to work. As someone who loves it, believe in ethical use, here's what I have to say about its current state and how it can harm or help your own cognition. In the past year, I've
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Feeling Without Drowning
How to Be Human, Part III — A Three-Part Series on How Women have Lost Connection with Our Humanity and How We Get It Back We are living in an age where crisis is no longer an occasional rupture in the fabric of daily life — crisis is the fabric. But here the thing, the "crisis" is largely manufactured, curated, sold, and resold across every media platform, political narrative, and economic model. The reason for this is unsophisticated, simply put — crisis captures attention. From there, it hi
The Attention You Stopped Paying Yourself
How to Be Human, Part II — A Three-Part Series on How Women Have Lost Our Humanity In our society today, self-awareness has never been widespread. Human beings have always struggled to confront their internal contradictions, their fears, the grief they’d rather not name. That work requires space, time, and a tolerance for discomfort that most of us were never taught. But the forces working against it now are more organized, more sophisticated, and more relentless than anything previous generati
