#REFINDINGFOOD
It’s time to change how we speak and think about food, farming, agriculture, and health.
Meet Macala Wright
I help food, farming, agriculture, tech, and health companies create effective strategies, develop amazing content, and use data & analytics to make better business decisions.
Content Strategy
SEO & Web Analytics
Websites, data, and analytics that build your brand and achieve your business goals.
Content Development
Expertise Featured In
HEARTFELT WORDS FROM MY CLIENTS.
When working with me, you can expect deep research, honest answers, clear communication, and projects delivered on time.
Karla Villalobos,
Sr. Digital Marketing Manager, Metagenics
“Thank you for helping our team learn to develop great strategies and implement our strategies in-house!”
Linh Vu,
Director of Marketing, California Association of Realtors
“Macala, you understand theory behind strategy. You always see the larger picture of what the brand needs. You give us honest answers based on the information available and we thank you for it!”
Camille Candella,
VP of Marketing, Emerald Expositions
“Your brain is wired in numbers and codes. You understand the importance of data and how to analyze it for future use. You’re in the minority group when it comes to this.”
My Latest Articles
Humanely Raised, Humanely Slaughtered?
Understand how the meat you eat is harvested. The slaughter process is more humane than most people think, but it is still disturbing for most. Many people wonder, "Can it be more humane than it currently is?" Well, many countries are working on that. Read the article...
11 Meal Delivery Services Who’s Food You’ll Want To Eat In 2020
In 2019, the evolution of the meal kit had fully arrived in the form of meal delivery and subscription services. Due to COVID-19, this once struggling food delivery model has become profitable, and revenue is up as much as 300%. For those of you who are now,...
How To Butcher, Cut, and Cook Pork, Goat and Lamb
In the last three years, I’ve learned a lot about food, farming and agriculture. It’s only recently that I’ve begun to write about it. While most people would have documented the process end-to-end, learning about food production and the sciences related to it was...
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