#REFINDINGFOOD
It’s time to change how we speak and think about food, farming, agriculture, and health.
Meet Macala Wright
I help food, farming, agriculture, tech, and health companies create effective strategies, develop amazing content, and use data & analytics to make better business decisions.
Content Strategy
SEO & Web Analytics
Websites, data, and analytics that build your brand and achieve your business goals.
Content Development
Expertise Featured In
HEARTFELT WORDS FROM MY CLIENTS.
When working with me, you can expect deep research, honest answers, clear communication, and projects delivered on time.
Karla Villalobos,
Sr. Digital Marketing Manager, Metagenics
“Thank you for helping our team learn to develop great strategies and implement our strategies in-house!”
Linh Vu,
Director of Marketing, California Association of Realtors
“Macala, you understand theory behind strategy. You always see the larger picture of what the brand needs. You give us honest answers based on the information available and we thank you for it!”
Camille Candella,
VP of Marketing, Emerald Expositions
“Your brain is wired in numbers and codes. You understand the importance of data and how to analyze it for future use. You’re in the minority group when it comes to this.”
My Latest Articles
Do We Really Need to Take So Many Supplements?
In this episode of Love Food, Love Yourself, I take a look at if you really need to take supplements. The long story short: There is a time and place for supplements, but you probably don’t need to take as many as you currently do. There are vitamins and minerals...
Plant-Based Burgers Vs. Beef Burgers: What’s Healthier?
In the past year, I’ve watched the conversations around real meat and plant-based meat alternatives become one of the most talked about food trends of the year. True to media hype and Silicon Valley chatter, the headlines and the venture capital thrown at its...
How to Understand the 11 Most Used Labels on Meat, Fish & Poultry
In the 1950s, a trip to the grocery store was simple. You could buy milk, eggs and meat. Fast forward seventy years later, the simple trip is anything but that. With thousands of choices, consumers are barraged with cleverly crafted marketing statements to appeal to...
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