Behavior, Analytics, Research and Strategy on Demand
Strategy & Thought Partnership
What do you do?
I work with purpose-driven companies to create effective sales and marketing strategies by unlocking the insights hidden in their data.
I pride myself in providing straightforward, honest, and ethnical advice when it comes to your marketing operations, data, and analytics.
My goal is to help you find all the choices you didn’t know you had in order to create strategies that make your customers fall in love, and stay in love, with your brand.
Services
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I have over 15 years of experience in IT, marketing, sales and operations and have worked in for some of the biggest companies in entertainment, hip hop, B2B events, agriculture and wellness. I can help use data to develop cross functional stratgies.
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I’m an expert in all things Google If you need to make sense of your data, I’m your girl. I take a non-linear look at all the insights contained in your channels and tell you things you didn’t know were there. Consider me an AI-loving crystal ball.
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Google Analytics, Tag Manager, Search Console, Looker Studio, and anything related to organic search. Pinterest, Hubspot, and YouTube, and many more. Let’s take a look at your channel data and see how your customer really feel about your company.
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Coming Soon
“You’re the Wolf from Pulp Fiction, You Fix Problems.” - Mike Dussault, Tech Investor
Every now and again you meet someone you had no idea you needed, who sees you, truly, and then can expand you to support your vision with their skill. Macala is one of those people.” - Tiffany Hardin, CEO, Gild Creative Group
I’ve worked with Macala for 13 years on some of the largest B2B live events in the world. She has never failed to deliver on actionable insights, out of box ideas, growth and revenue for our companies.”
- Karalynn Sprouse, EVP, Emerald X
