Audit My Analytics

Smart Data for Smart Decisions: No More Guesswork!

Uncover the full story behind your data

I know the entrepreneurial road is tough—especially when you're pioneering change and breaking barriers. It's time to let your data do the heavy lifting. No more guesswork, no more wasted marketing dollars. It's time for precision, clarity, and a bit of fun along the way because let's face it, numbers can be a party too when they're saving you time and money!

Let’s Use Your Data to Define the Metrics that Matter to Your Business

In my experience, 90% of GA4 implementations aren't telling the full story about customer behavior or channel performance. That's why your implementation is the first thing my team and I fix.

MY PROCESS

How This Works

GA4 Setup Audit: We'll deep dive into your Google Analytics 4 setup, ensuring that every setting is perfectly tuned to your business's unique rhythm.

Google Tag Manager Review: Streamline and supercharge your tracking with a Tag Manager setup that captures every valuable customer interaction.

Review

Revise

Cross-Domain Insights: Watch as we connect the dots across domains and create an accurate picture of what your audiences are doing.

Event Configuration & Conversion Tracking: We turn every click, view, and interaction into valuable insights, driving smarter business decisions. We’ll make sure we show how those lead to the holy grail of action - CONVERSION.

Reconnect

Seamless Integrations: Say hello to a world where BigQuery, Search Console, and Google Ads work together in harmony, enriching your data tapestry.

Looker Studio Dashboards: Visual storytelling at its finest. We translate your data into compelling, actionable narratives through customized dashboards.

Once you’re working with clean and accurate data, you will be amazed at what we uncover.  Which is most likely confirmation of what your gut is telling you that you can STOP DOING. 

FAQs

  • Audits are not flat rate, depending on the scope and complexity of your project, they typically range from $3500 to $5000. Audits can go higher depending on company size.

  • Yes, we offer this. It will be quoted to you at the beginning of our product, and be inclusive of our bid.

  • Audits, review, and fix implementation take 2 weeks to complete depending on our workload.

  • I primarily work with in the food, health, and wellness spaces who follow ethical business practices. Most of the companies that choose to work with have revenue of at least $250,000 per year all the way up to $55 million dollar a year in annual revenue.

  • I work with modern platforms and web services, I do not work on highly customized or legacy technologies. Modern platforms like Wordpress, Shopify, Hubspot, Marketo, Squarespace, or anything you can connect with Zapier or IFFT are in. For data and anaylytics, there are 60 established connectors for social media, email marketing, e-commerce and other channel specific analytics. We can work with any of those.

    What I don’t work with is enterprise level software (Salesforce, Pardot) or anything that requires me to talk to your developer dude who lives in a bunker in Siberia - because let’s face it, he’s never gonna respond to my requests in a timey matter, if at all.

  • I currently do not offer education or training sessions. I will consult on a case-by-case basis if I feel the project is within my field of expertise and I can deliver measurable results for you.

You Need Data…

Did You Know?

Businesses using data-driven strategies can save up to 20% in costs and increase profits by as much as 30%. That's not just change; that's a transformation.

Source: "Marketing with Data: Unlock Your Business Potential" - DataWise Analytics, 2022.

Companies that focus on data-driven marketing are more likely to have an advantage over the competition and increase profitability. In fact, they are six times as likely to be profitable year-over-year. 

Source: "Efficiency and Growth: The Data-Driven Business Advantage" - EfficiencyMetrics, 2023.

Why Me?

Because I’ve been there. I understand the hustle, the grind, and the dream. When it comes to strategy, marketing, sales and growth, I’ve tried all the things and done all the things. And what I learned was that in order to build a business that I wanted to stay in, I needed a strong foundation that allowed my business to ebb and flow, evolve or change as I did. 

To me, I think a sustainable business is more important than one simply built to scale.The foundation of a business built on last is data. I believe in empowering women of color to not only run sustainable businesses, but also help ensure they are seen and heard. And when they can do that, then they can also shine.

Ready to Make Your Data Work Wonders?

Let's turn your analytics into actionable, impactful strategies. No fluff, just the good stuff. It's time for your data to take the center stage and for you to lead the standing ovation.

LET’S WORK TOGETHER

You Deserve Better Insights.

Praise and Compliments from Clients

  • “She loves the data - and recommends only what works.”

    Wilson Lau, President, Nuherbs

  • “You fix what's broken, fix what we didn't know was broken, and give our teams data they can make actionable insights from.”

    Camille Candella, Vice President, Emerald X

  • “Macala helped reframe and uncover choices I didn't even know I had.”

    Alexandra Raymond, Finance & Product, Amazon Studios

  • "She's consulted for us for over a decade and always finds new ways for us to improve."

    Karalynn Sprouse, Executive Vice President, Emerald X

  • “You're like "The Wolf' in Pulp Fiction. You fix problems.”

    Mike Dussault, Tech Advisor and VC, Seattle, WA

  • "We be lost without her. She met us where we wer at and created something we needed. Her passion for data and food was the perfect match."

    Camas Davis, Founder, The Good Meet Project

LET’S WORK TOGETHER

You Deserve Better Insights.