I love to empower my clients with data and insights they need to make more informed decisions. Over two days, I  set-up Google Analytics, Tag Manager, and Search Console and create beautiful visual dashboards that show you who your customers are, what they want from you, what’s engaging them, and what they are purchasing.
For two weeks, you receive my dedicated attention that can be used to set-up analytics for your company or I can update, reconfigure and deepen something you already have. In two days, I can:
  • Set-Up Google Analytics 
  • Set-up and connect Google Ads, Tag Manager and Search Console 
  • Create or reconfigure your events and e-commerce goals
  • Connect up to 5 platforms or channels; email, social, CRM, or marketing automation (connectors required or we build you your own)
  • Spend a week monitoring data analytics, then create dashboards so you can see your data
  • Integrate third party platforms, advertising pixels, and services so that you can track your efforts more seamlessly
  • Troubleshoot reporting inaccuracies related to our project*

Set-Up My Analytics

2 Weeks of Work Deliver a Lifetime of High-Value Business Insights

MY PROCESS

How This Works

I’ll send your contract and payment details. 
Once you sign your contract and pay your deposit, then you’ll be prompted to pick a two-day period for your project.
Once you’ve secured your day,  you’ll be sent a questionnaire and Google Drive links to provide all the important information I need to work my magic. 

Convene

Collect

During the two active days of your project, I’ll set-up your Google Analytics, and add events, goals or enhanced e-commerce goals.
I’ll set-up Google Tag Manager and configure what needs to be connected in order to track what you want to see. 
I’ll add any additional platforms you want to see into 
I’ll confirm that all your pixels are firing correctly and that all events/goals are being tracked accurately. 
I’ll then connect everything to Google Data Studio and build your branded dashboards. 
I’ll create a series of videos so you know where to find key metrics in a snap!

Connect

BONUS: All of my clients receive a video walk-through of their analytics, a customized content optimization and best practices guide, and a personalized Google UTM naming document, along with instant UTM generator template.

FAQs

  • My weekend rate to set up Google Analytics starts at $2,500. If you project has additional complexity, this may increase the cost.

  • The projects I take are designed to be completed in two weeks.

  • I primarily work with in the food, health, and wellness spaces who follow ethical business practices. Most of the companies that choose to work with have revenue of at least $250,000 per year all the way up to $5 million dollar a year in annual revenue.

  • I currently do not offer education or training sessions. I offer post project support services.

  • I work with modern platforms and web services, I do not work on highly customized or legacy technologies. Modern platforms like Wordpress, Shopify, Hubspot, Marketo, Squarespace, or anything you can connect with Zapier or IFFT are in. For data and anaylytics, there are 60 established connectors for social media, email marketing, e-commerce and other channel specific analytics. We can work with any of those.

    What I don’t work with is enterprise level software (Salesforce, Pardot) or anything that requires me to talk to your developer dude who lives in a bunker in Siberia - because let’s face it, he’s never gonna respond to my requests in a timey matter, if at all.

  • Depending on what we’re setting up for you, there may be connector fees associated with softwares that need to use to import your platform/channel data feeds into Looker Studio. We use Windsor.AI or PowerMyAnalytics to do this. On average, you’ll spend $19 to $79 per month on these services. While we can also work with Supermetrics, it’s pricey.

    Looker Studio has no costs associated with it. It may also make sense for me build you your own connectors utilizing the platforms’ APIs and utilize Big Query, and not requiring subscription costs.

  • I have a small team of three that support me in any work I do. It’s important to have a few data sleuths and a designer to make your dashboards all pretty/pretty.

Praise and Compliments from Clients

  • “She loves the data - and recommends only what works.”

    Wilson Lau, President, Nuherbs

  • “You fix what's broken, fix what we didn't know was broken, and give our teams data they can make actionable insights from.”

    Camille Candella, Vice President, Emerald X

  • “Macala helped reframe and uncover choices I didn't even know I had.”

    Alexandra Raymond, Finance & Product, Amazon Studios

  • "She's consulted for us for over a decade and always finds new ways for us to improve."

    Karalynn Sprouse, Executive Vice President, Emerald X

  • “You're like "The Wolf' in Pulp Fiction. You fix problems.”

    Mike Dussault, Tech Advisor and VC, Seattle, WA

  • "We be lost without her. She met us where we were at and created something we needed. Her passion for data and food was the perfect match."

    Camas Davis, Founder, The Good Meat Project

LET’S WORK TOGETHER

You Deserve Better Insights.