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Narratives & Numbers

If I Use Shopify, Do I Need Google Analytics?
When it comes to Google Analytics and Shopify Analytics, you need both in order to develop a complete understanding of your audiences’ behavior.

Google Analytics (GA4) + Squarespace Analytics: Creating a Symbiotic Relationship in Customer Insights and Behavior
Google Analytics 4 and Squarespace Analytics offer different information sets. In order to understand your audiences’ behavior, you need both.