Storytelling, Data & Influence {VIDEO}

After several years away from speaking, I took the stage at ASD Market Week with Tiffany Hardin, the founder of Gild Creative Group, to talk about how brands should be creating content with influencers. We discuss:

0:00:  Empowering content creators.

4:33:  That clear goals and collaboration are essential for successful influencer marketing programs.

8:34: Utilizing custom tagging on shared links to track influencer performance and gather valuable data.

13:09: Understanding influencer marketing dynamics and leveraging data to create a next-level content marketing strategy.

17:12:  The importance of relational influencers as the next group of content creators.

21:06: That balancing qualitative and quantitative metrics is crucial for successful campaigns.

25:07: Enhancing influencer campaigns through audience feedback for more successful outcomes.